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Welcome to SANG F&B GROUP, where tradition meets excellence. From our 40-year legacy of premium seafood to our award-winning Hainanese chicken rice, we are dedicated to serving authentic Malaysian flavors with 100% Halal integrity. Guided by our "Be My Guest" philosophy, every meal is a celebration of our rich cultural roots.

Sang F&B Group was born from a 40-year friendship between two Malaysian
entrepreneurs — Dato’ M and Uncle J — whose roots run deep in the nation’s F&B scene.
At Sang F&B Group, our team is our backbone. From skilled chefs to warm service staff, we
work together to bring authentic Malaysian flavours to every plate and ensure every guest
leaves satisfied.

Culture

Sang embodies the “Be My Guest” culture, reflecting our genuine care for every
customer.

We create a warm, welcoming dining experience where hospitality shines through every detail — making each meal timely, thoughtful, and memorable.

We value every customer’s voice and, above all, build lasting connections — because
every 
guest is part of the Sang family.

VISION

To make our food proudly
accessible to all by delivering:
• Food for all Malaysians
• Hotel-standard food & service quality
• At reasonable pricing

MISSION

Promote Malaysian culinary culture
and story to all Malaysian and friends
around the globe.

SANG F&B GROUP MILESTONE

SERVICE CULTURE

Be My Guest

Comfortable & Pleasant Store Experience
Closely Connect with Customers
Excellent & Warm Service Quality
Impressive Service Time
Smart Handling of Customer Feedback